香格里拉作为地名，最初出现在1933年首版的英国小说《消失的地平线》中。小说中虚构了一个青藏高原上的乌托邦-- 这里的居民与世无争却寿与天齐，充满了神秘而和谐的力量。之后的数十年，人们一直在试图寻找James Hilton笔下的“桃花源”。直到2002年，才由云南省政府将这个位于滇、川、藏三省交界处的地块，正式认定为香格里拉。从此以后，只要飞行，无需苦寻，消失的地平线就能展现在你眼前。
（上 Up: 让香格里拉举世闻名的小说. The novel that makes Shangri-la famous even before it "existed".
下 Down: 香格里拉啤酒诞生的地方. The place where Shangri-la Beer was born.)
Shangri-La began as a purely fictional place in the 1933 novel Lost Horizon. The novel describes a mystical, harmonious valley, benevolently ruled by a group of Buddhist lamas. Since then the name “Shangri-La” has come to evoke images of an earthly paradise, a Himalayan utopia protected from the vicissitudes of the outside world, full of perpetually happy, healthy locals.
Such is the fortunate brand association with which Shangri-La Highland Craft Brewery has been gifted. But for the brewery, its founders, and their drinkers, Shangri-La is a real place.
杰素的母亲在西藏拉萨和云南香格里拉分别创办了保育院-- 人手，资金，管理都好解决，然而2008年母亲向杰素提出了挑战-- 如何帮助孤儿院长大的孩子融入社会，成就事业，做独立而自豪的成年人？
(杰素松赞告诉我们，他每天都是穿这么帅来酒厂的。Songsten Gyalzur, founder & Chairman of the board of directors of Shangri-La.)
Founder Songsten Gyalzur has been blessed with the best of both worlds. He was born and raised in Switzerland, but his mother is originally from Tibet. So while his mother gave him a reverence for his ancestral homeland, life in Europe gave him a born and bred enthusiasm for well-made beer.
Before becoming the owner of a craft brewery, Gyalzur focused on his career in real estate, growing his own company, traveling the world, and enjoying his life. His mother, meanwhile, moved back to China where she took up the cause of giving back to her homeland: She opened two orphanages - one in Lhasa (in Tibet), and one in Shangri-La (in Yunnan).
In 2008 while visiting his mother, Gyalzur was faced with a defining moment. Like all good mothers, Gyalzur’s wanted to know what his plans for the future were. She urged him to find a path that would imbue his life with greater meaning. And she saw a need: the children from her orphanage needed job placement and vocational training to become fully independent adults. Could her son help?
Bringing a dream to life
（最初为餐厅酿造的小型设备至今仍完好保留在香格里拉酒厂内。这个空间每天接待络绎不绝的媒体、客户、及慕名而来的客人。香格里拉从不将人拒之门外。The nano equipment that used to brew beer for the original restaurant is still kept at the Shangri-La brewery's taproom. Everyone can come here have a sip of the freshest Shangri-la beer and even talk to the nice brewery staff if they're not busy running around. )
Finally Gyalzur was persuaded to set up shop in Shangri-La. To provide the young adults at the orphanage with basic job skills, customer service, management training and more, Gyalzur decided to open a restaurant.
As the good Swiss citizen he is, Gyalzur set out to stock the restaurant with beer, and came up short. Cheaply mass produced lagers were the only option - an option he refused to accept. “In Switzerland, every village has their own brewery,” Gyalzur explains. A place as rich in natural ingredients as Yunnan should have the same tradition for artisanal, locally-made beer.
A business person at heart, Gyalzur is used to seeking out creative solutions. Although there were no other options for local beer brands, Shangri-La and Yunnan’s surrounding countryside offered an abundance of creative solutions.
Using the gifts you’re given
工欲善其事必先利其器-- 2010年香格里拉迎来了同样来自瑞士的酿酒师Freddy Stauffer。在Freddy的眼中，香格里拉地下有清泉涌动，山间有遍地宝藏。就连当地人作为主食的高原大麦-- 青稞，也是难能可贵的酿酒佳品。香格里拉酒厂有两口糖化锅，专门用来处理青稞，它也成了香格里拉酿造的灵魂。2016年，以青稞混合传统深色麦芽酿造的黑牦牛拉格，首次获得了欧洲啤酒之星银奖。
(杰素最爱的“风景”。Gyalzur's favorite spot, where he can overlook the entire brewery in operation.)
Shangri-La itself and Gyalzur’s appreciation for European beer culture made for the perfect marriage. He called on his Swiss compatriot, brewmaster Freddy Stauffer, to set up a brewery operation, and he took advantage of the natural resources of the Yunnan countryside: high-quality mountain spring water from the Tibetan Plateau, and the area’s unique strain of Tibetan highland barley.
The restaurant opened its microbrewery operations in 2009 and the rest, as they say, is history. By 2014, the microbrewery officially opened as the larger Shangri-La Highland Craft Brewery. By 2015, operations were in full swing. In 2016, Shangri-La’s brews won a slew of awards, including a silver medal for Black Yak at the European Beer Star competition, a silver for Yalaso and a bronze for Son Gha at the Brussels Beer Challenge, as well as awards for Yalaso, Son Gha, Supernova, Tibetan Pale Ale and Fat Dolma at the China Beer Awards. In such a short period of time, Shangri-La has made its way as far as the bars of Shanghai and even to the US.
By Shangri-La, for Shangri-La
(上up: 香格里拉的“味觉实验室” The "kitchen" of the brewery, where some most unexpected local ingredients will be distilled into essence to give brewers inspiration for their next beer recipe.)
(下down: 尽管每一款香啤都金榜题名，酒厂手绘酒单上的价格让我们相信，这确实是为当地人打造的品牌。Even though every Shangri-La beer has won some global award, the pricing in their taproom led us to believe that this is a beer made for local people. ）
Gyalzur’s mission, however, was always for the locals of Shangri-La first. No matter how many awards they could win, if the locals wouldn’t drink it, there was still work to be done.
“Yunnan is a playground for craft brewers because there are so many things to explore,” he says with visible enthusiasm. And to hear what he’s experimenting with, you’d better believe he’s exploring.
“Every day is exciting. You go to the market and you discover something new. There are so many things you can create.” Gyalzur gives us a sneak peek of just a few of the new recipes they’re toying with. Two new recipes are close to complete - we sip an aged piney, smokey brew called Ebony, and another called Buddha Hand, a wonderfully floral unfiltered session IPA. He’s also experimenting with local ingredients like juniper berries, saffron, matsutake mushrooms, and even musk.
Above all, Gyalzur is most concerned with using local ingredients to make local beer for the locals. “We’re focusing on the west of China because we’re a local business,” he says. “We want to grow organically and sustainably. It’s not a short-term thing. This is a long-term business. And at the end of the day, the local people will decide if this beer is successful or not.”
Songsten Gyalzur’s Drinking Guide to Shangri-La Beers
(酒厂员工大力推荐，当地人的日常小吃与香格里拉啤酒最配。顺时针左到右：糌粑，牦牛芝士，青稞米花。Simple local snacks are highly recommended to pair with Shangri-La beer. Clockwise left to right: highland barley cake, yak cheese, roasted highland barley.)
We asked Gyalzur to choose a favorite brew from Shangri-La’s repertoire. Of course, he couldn’t choose only one. But he could recommend a brew for every situation. So consult this handy drinking guide to choose your next Shangri-La beer.
For a hot pot dinner with friends:
5.2% 酒精度 ABV
Shangri-La’s first brew, made with local highland barley for a slightly sweet, malty caramel aroma with an amber hue and a marvelous white crest.
For a hot summer day:
3.1% 酒精度 ABV
The name “Yalaso” is a well-known Tibetan expression used to worship the local protective deities. This light, crisp lager is brewed with highland barley and pilsner malt from Belgium.
For a cozy evening at home visiting with family:
7.1% 酒精度 ABV
The most energetic of Shangri-La’s beers yet: it shines bright yellow and tastes of coriander, ginger, vanilla and hints of chili.
For getting lit at the bar with friends:
Tibetan Pale Ale (TPA)
5.4% 酒精度 ABV
Medium bodied and golden amber, this pale ale has a citrus and pine flavor balanced with bitterness. Ingredients include sprigs from local pines and Tibetan yeast for a long and warm fermentation process.
For pairing with a juicy steak:
5.4% 酒精度 ABV
Brewed with highland barley, black and caramel malts and a hint of dark chocolate and roasted coffee beans, this brew captures the essence that characterizes Tibetan culture: strength, energy and uniqueness.
For trying to impress a woman in the bar:
8.2% 酒精度 ABV
With hints of banana, mango and orange, this brew is succulent and sweet with touches of malt and cloves. It uses dual fermentations of Belgian abbey and German wheat yeasts to produce a wheat-heavy double bock with a slight hint of hop aroma.
From Shangri-La to Shanghai
The brewers at Shangri-La have also teamed up with Goose Island to experiment with a new recipe. Named “Lost Horizon” after the novel that originated the mystical land of Shangri-La, the new barleywine the new barley wine is set to launch on December 7 at the Goose Island Brewhouse in Shanghai (209 Maoming Bei Lu, near Weihai Lu).
The collaborative beer appears a deep orange to copper with a slight haze. An aroma of deep malt sweetness is cut by heady pine and juniper. As the beer warms in your hand, you’ll notice a lightly toasted scent with fruity esters.
Take a sip and you’ll be met with big, upfront sweetness quickly followed by hop bitterness and roasted malt characters. It’s a great beer for the winter months with its warming ‘booziness’ from the alcohol content and silky malt body. This big beer is characterized by its Tibetan ingredients and brewing style. Though Lost Horizon is on the sweeter side, it’s still balanced enough to please the hop heads. A must-try for the season.
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