经过几年的筹措观望，数月的秘密运筹，这家加州为王，美国前十的精酿酒厂Stone，终于来了! 11月初，两位创始人Greg Koch, Steve Wagner及现任CEO Dominique Engels将游历北京、上海、成都。他们带来的，不仅是前所未有的豪华啤酒阵容，更有一个我们翘首以盼的解答：这个一手改变加州甚至全美啤酒格局的酒厂，到底能为中国精酿做些什么？
Stone Brewing Co. is the kind of brand that needs no introduction. So for the well-acquainted, here’s what you need to know: Stone beers are coming to China in November!
For those less familiar, or those who would enjoy a walk down memory lane with one of the best names in craft brewing, here’s the full story…
A very California beginning
(96年的Greg和Steve与他们的全新酿酒设备。Greg and Steve, in 1996 with their brand new brewing facility. ）
Music makes the world go ‘round. And also craft beer, apparently.
In 1989, Greg had just opened music studios in Los Angeles. Steve’s band was among the first tenants, and so the two met while Steve and his mates practiced and recorded there.
Fate struck again when both happened to take a course at UC Davis called The Sensory Evaluation of Beer. (Where can we sign up?) As they put it, the experience led them to discover “that their tastes in beer and ideals in brewing matched.”
What are Stone’s ‘brewing ideals’?
尽管从当初的两人创业，到如今全球超过1100名优秀员工，Stone的初衷不变-- 追求酿造的终极技艺。用Greg在一次采访中的原话来说，“艺术的本质是表达观点，我不做没有观点的啤酒。” 熟悉Stone的人不难发现，他们的啤酒鲜少能用标准风格定义，因为Greg和Steve做酒从不为取悦大众，他们先取悦自己。
Since its inception in 1996, Stone Brewing has grown a lot. It’s now the ninth-largest craft brewery in the US with international distribution. But even as the company evolves, their founding principles do not.
First and foremost, Greg, Steve and their 1,100 employees are dedicated to the art of craft beer. For them, words like ‘artisanal’ are not just marketing catchphrases, they’re defining tenets. As Greg put it in an interview with Democrat & Chronicle, “Art is best when it has a point of view. So I like beer with a point of view.” Greg and Steve never set out to please the masses. They set out to create something genuinely great.
But was the world ready for their tastes in beer?
Today, Stone is well-known and well-loved for their big, bold beers. Countless competitors now emulate Stone’s hoppy, high-alcohol style. But It wasn’t always so. For Stone, the early days were tough. The world had never tasted anything quite like it.
In an interview with the Los Angeles Times, Greg recalls the hard sell that was their first commercial beer, Stone Pale Ale. He went bar to bar, offering free samples from a hand-carried mini-keg. "Most of them wrinkled their nose and said, 'No thanks.'"
With faith in his art, Greg remained undeterred. As he put it in the same interview with the Democrat & Chronicle, “I have an unrealistically positive view of the future - I have always believed in people’s good tastes.”
Keeping the beer faith
A sneak peek at the limited-edition beer Stone brought for China
For their persistence in the face of rejection and good faith in the beer drinkers of the world, we have Stone to thank for saving us from a vast sea of watery, fizzy, mass-produced lagers. Luckily for us, drinkers finally began to come around to the idea of better beers.
And to this day, Stone remains dedicated to pushing beer boundaries. Their success proves that fortune favors the bold. When Stone started out in a San Marcos warehouse nearly two decades ago, they produced 400 barrels. In 2015, Stone produced nearly 326,000 at their Escondido estate where they operate a store, a tasting room, and restaurant complete with a 1-acre garden, 36 taps, and hundreds of bottles.
From the original greats like Stone’s IPA and Pale Ale, Stone has developed a staggering array from their Ruination IPA and Arrogant Bastard Ale to current hits like the Pilot series and rare and highly sought-after brews like the Saison Du Boff, a collaboration with Victory and Dogfish Head.
Stone’s bolstered their inventiveness with a loyalty to the craft beer industry. As self-proclaimed craft beer “zealots and purists”, they not only serve competing craft brews at their restaurants, but also they distribute for smaller craft brewers to help them get on their feet. As Steve puts it, the move is good business for a brand dedicated to artistry. For Stone, ‘good business’ isn’t strictly focused on the bottom line. Instead, Stone knows that when craft beer brewers support each other, they’re building up an industry founded upon quality, creativity and art.
Steve puts it most simply when he says, “I believe people should have access to great beer. That’s been our mantra from the very beginning.”
See you in November
Stone Brewing Co. makes its China debut in early November. Those lucky enough to attend the initial event in Shanghai on November 5 will be privy to a face-to-face talk with Greg Koch, a tasting of rare Stone brews and a Q&A sesh.
Follow TheBrewGirl closely for more updates and info on ticket sales - and how you can get your hands on some Stone without flying all the way to SoCal.
We just sent you an email. Please click the link in the email to confirm your subscription!
OKSubscriptions powered by Strikingly