The first time I heard about the HBO's hit comedy Silicon Valley was in June 2016, when TheBrewGirl got invited to attend the 7th Global Entrepreneur Summit at, you guessed it, the Silicon Valley. Obviously the entire start-up world loved the show, so the cast was invited to the conference for a face-to-face with fans, aka, struggling startups like us.
HBO的情景喜剧硅谷(Silicon Valley)让很多创业者看到自己的影子: 一群有梦想有能力的极客窝在利欲熏心的房东的大豪斯/孵化器里,一路打怪升级. 每每掉落陷阱,然后绝处逢生. 去年6月,成立刚刚一年的TheBrewGirl被邀请参加了在硅谷举办的全球创业峰会. 竟然 "撞上"了全体卡司,更让我们觉得和此剧有缘.
I began watching the show and immediately fell in love, for a reason my startup friends would roll their eyes at: there are many clues in this show made me believe that it's been made by and for beer geeks.
CLUE 1: THE ALWAYS-THERE POSTER
Started with 2 guys homebrewing in a garage, then sold to the 3rd biggest beer company in 20 years. Sounds familiar? Yup, a typical modern brewery success story-- except that the acquisition in 2015 scored Ballast Point $1 Billion, the largest sum in the craft beer history. I can tell why the house of incubator have it on the wall: if this is not a startup's dream-come-true story, I don't know what else is.
Ballast Point的酒厂创业史可以写成一本精酿打怪教科书. 由家酿出身的两位创始人在自家后院开设第一家酿造厂,到被以10亿美金巨额收购,只花了"短短"不到20年时间(和百威的140年比起来确实很短). 因而在极客之家,被奉为偶像供在墙上也是理所当然.
Founded in San Diego in the 90s and became famous for brewing West Coast style sessionable ales. Thanks to the acquisition made by Constellation Brands in 2015, beer drinkers around the world now can easily enjoy a bottle of Ballast Point's famous Sculpin IPA with the price almost the same as you pay in its Californian taproom.
伴随加州精酿大潮一同诞生于90年代的San Diego, 擅长酿造轻快的西海岸风格啤酒.虽说已是颇具规模的精酿酒厂,却因2015年,美国第三大啤酒公司Constellation Brands的巨额收购使其一夜扬名世界. 至今仍是精酿史上并购金额之最.
CLUE 2: WHAT DO FOUNDERS DRINK
First of all, Goose Island is the only beer brand in this show that's not from California (if you spotted another, do leave a message to let me know!) As important as "LOCAL" is to the American beer geeks, there're 2 things about beer no one would resist: fresh & affordable. By drinking a Goose Island's IPA, Richard shows us a great example of how to be a competent founder: save money and see bigger pictures than everyone else.
首先,Goose Island是剧中出现为数不多的非加州厂牌. 美国精酿消费的一个重要特征就是Local,毕竟谁不愿意在家门口就享用新鲜又实惠的啤酒呢.然而得益于金主老公百威英博宽广的分销及物流渠道,相信主角Richard面前经常摆着的这瓶绿色鹅岛,一定价廉物美堪比百威. 作为创始人既要稳重大气,又要开源节流,所以与这款全美销量第一的IPA真的很配呢.
Although a similar story to Ballast Point, the beer tycoon ABI's acquisition of Chicago brewery Goose Island in 2011 became really controversial when the Goose started "migrating" and opening its brewpubs all over the world. Will a lady still remain beautiful and elegant after she married to a super rich man and accompanied him to the other side of the world? I don't have the definite answer, but Melania Trump looks fine to me!
CLUE 3: YOU SHOULD JUDGE A PERSON BY HIS CHOICE OF BEER
Here come 3 of my favorite supporting characters:
Who drinks imperial stouts at daytime and still writes seamless codes? A guy that believes "as long as God isn't involved and there is beer".
Who chooses beer by its colorful labels? A guy that drools at every girl and never gets one.
Who owns $1 Billion and only drinks an IPA to celebrate an important deal? A cheap asshole that knows nothing about craft beer.
坐拥10亿身家的投资人,在庆祝的时刻却只想要开一瓶IPA,只有两个可能: 不懂精酿, 而且是个大坑子. 事实证明他!就!是!
CLUE 4: YOU WILL GET THERE, ONE DAY
Can't say there's no hierarchy in the beer world, even though the most prestigious beer in the world might cost you merely 1/3 as much as a mediocre bottle of wine, top-of-the-Pyramid beer still makes some people willing to pay anything to have a sip. In this case, Pliny the Elder is what the company gets when they raised the A round.
Well done choosing craft beer for every occasion! With the return of the 4th season, let's look forward to what new beers will we meet on the show!
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